Information & Communication Technology
SEO (Search Engine Optimisation) Specialist
SEO specialists analyse, review and implement changes to websites so they are optimised for inbound search engine traffic.
What does a SEO (Search Engine Optimisation) Specialist do?
SEO (search engine optimisation) specialists analyse, review and implement changes to websites so they are optimised for inbound search engine traffic.
As an SEO specialist, you would:
- co-ordinate the delivery of SEO focused enhancements to websites
- work with other marketing specialists to project manage website enhancements through to production
- coordinate and maintain website content with SEO best practices in mind
- identify new content development opportunities for websites
- work with internal marketing teams and establish new partnerships with third parties (if appropriate) for distribution of content
- produce detailed reports on SEO performance
- monitor keyword ranking performance
- benchmark and monitor competitor performance and activities (if appropriate).
Key skills and interests
To become an SEO specialist, you would need:
- excellent written communication skills
- the ability to analyse data
- a creative approach
- strong organisational and planning skills
- to work well as part of a team
- proven understanding of the fundamentals of how search engines operate and what drives SEO performance
- to be conversant with digital terminology
- familiarity with a range of data analytics software tools.
Working hours and conditions
You would usually work standard office hours, Monday to Friday.
You could work as an employee for an organisation's marketing department, or you may work for a digital marketing agency, and work with a number of clients.
You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.
How to become an SEO (Search Engine Optimisation) Specialist?
Entry Level Education
To become an SEO specialist, you should have a bachelor’s degree in communications, digital communications, marketing, digital marketing, media or business / commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.
Employment of SEO specialists is projected to grow about as fast as the average for all occupations.
SEO will continue to be essential for organisations as they look to drive traffic to their websites, in order to maintain and expand their share of the market. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO and data analytics will mean continuing opportunities for SEO specialists.