Media / Digital Media
Digital Producer or Digital Campaign Manager
Digital producers or campaign managers manage digital marketing or fund raising campaigns from client brief through to live execution.
What does a Digital Producer or Digital Campaign Manager do?
Digital producers or campaign managers manage digital marketing or fund raising campaigns from client brief through to live execution. Digital producers may work closely with digital marketing managers, or undertake similar tasks.
As a digital producer or digital campaign manager, you would:
- create marketing or fund raising campaigns for digital and online channels including websites, apps and social media
- work with graphic and web designers on advertising campaigns
- write content for websites, email and social media
- use web tracking tools to analyse data and check the effectiveness of digital campaigns
- use techniques like search engine optimisation (SEO) and search engine marketing (SEM) to improve internet search results for your company's website
- keep up-to-date with digital marketing trends
- provide accurate time and cost estimates for new projects.
Key skills and interests
To become a digital producer or digital campaign manager, you would need:
- excellent spoken and written communication skills
- the ability to analyse data
- a creative approach
- strong organisational and planning skills
- to work well as part of a team
- an interest in and knowledge of digital trends
- familiarity with a range of digital content management systems.
Working hours and conditions
You would usually work standard office hours, Monday to Friday.
You could work as an employee for an organisation's marketing or fund raising department, or you may work for a digital advertising agency, and work with a number of clients.
You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.
How to become an Digital Producer or Digital Campaign Manager?
Entry Level Education
To become a digital producer or campaign manager, you should have a bachelor’s degree in communications, digital communications, marketing, digital marketing or business / commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.
Employment of digital producers or campaign managers is projected to grow about as fast as the average for all occupations.
Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market. Fund raising campaigns will increasingly be run via the internet, and use big data to better target clients. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO / websites, social media, or live chats, will mean continuing opportunities for digital producers.