Information & Communication Technology
Data Analytics Manager
Data analytics managers analyse large data sets, to assist and inform decisions concerning project strategy, risks and opportunities.
What does a Data Analytics Manager do?
Data analytics managers analyse large data sets, to assist and inform decisions concerning strategy, project management, risks and opportunities.
As a data analytics manager, you would:
- lead the mining and analysis of data for the purposes of understanding strategic and operational performance
- ensure data accuracy, quality and robust analysis
- engage with clients or other employees to understand strategic data requirements
- use the results of data analysis to assist in informing decisions concerning strategy, project management, risks and opportunities
- provide recommendations based on data analysis
- use spreadsheeting, business intelligence and data analytics software
- maintain up to date knowledge of advances and trends in data analytics.
Key skills and interests
To become a data analytics manager, you would need:
- the ability to analyse data
- a creative approach
- excellent written communication skills
- strong organisational and planning skills
- to work well as part of a team
- to be conversant with a broad range of digital terminology
- familiarity with a range of data analytics software tools.
Working hours and conditions
You would usually work standard office hours, Monday to Friday.
You could work as an employee for an organisation's marketing or data analytics department, or you may work for a digital agency or specialist data mining company, and work with a number of clients.
You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.
How to become an Data Analytics Manager?
Entry Level Education
To become a data analytics manager, you would need to complete a bachelor’s degree in analytics, marketing, statistics, or business / commerce with a major in marketing or statistical research methods. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.
Employment of data analytics managers is projected to grow faster than the average for all occupations.
As organisations continue to look for ways to maintain and expand their share of the market, they will increasingly look to the collection and analysis of customer and market data to better inform business decisions. This will mean continuing opportunities for data analytics specialists.