Sales, Marketing and Communications

Market Research Interviewer

Market research interviewers use a set of prepared questions to interview people and gather data.

  • Entry-level education

    Junior secondary school certificate or equivalent

  • Job outlook

    1 2 3 4 5

What does a Market Research Interviewer do?

Market research interviewers use a set of prepared questions to interview people and gather data.

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Work activities

As a market research interviewer, you would:

  • meet with management or clients to understand the aim of the project
  • approach people by phone, home visits or on the street
  • explain what the research is for and how it will be used
  • ask the set questions and note the answers in detail
  • interview your target number of people
  • organise the results and pass them back to the market research organisation.
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Key skills and interests

To become a market research interviewer, you would need:

  • an approachable and polite manner
  • excellent communication skills and knowledge of the English language
  • a friendly persuasive attitude
  • good listening skills
  • the ability to get on with a wide range of people
  • accuracy and attention to detail.
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Working hours and conditions

Working Hours

Market research interviews tend to work part-time or on temporary short-term contracts. The hours generally include evening and weekend work.

Conditions

You would work in the street or other public spaces interviewing people, going door-to-door, or in a call centre or from home using a telephone. When working outdoors, you would be walking and standing for long periods, and in all types of weather.

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How to become an Market Research Interviewer?

Entry Level Education

No formal qualifications are required to become a market research interviewer. You would receive some training on the job. Your personality and communication skills would be very important in securing a role.

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Job outlook

  • 1 2 3 4 5

Employment of market research interviewers is projected to grow much faster than the average for all occupations.

Employment growth will be driven by an increase in collection, and subsequent use, of data and market research across all industries, to understand the needs and wants of customers, and to measure the effectiveness of marketing and business strategies.

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