Sales, Marketing and Communications
Market Research Executive
Market research executives advise clients on how to best use market research data to understand peoples' views on products and issues.
What does a Market Research Executive do?
Market research executives advise clients on how to best use market research data to understand peoples' views on consumer products and a wide range of issues.
As a market research executive, you would:
- meet with clients to understand what information they need
- propose market research strategies to meet clients' needs
- prepare briefs and commission research
- brief interviewers and researchers
- liaising with and manage survey staff
- manage project budgets
- moderate focus groups
- monitor the progress of research projects
- analyse and interpret data to identify patterns and solutions
- make predictions on market trends and developments
- write detailed reports on the outcomes of research for clients and management
- advise clients or senior management on how to best use research findings.
Key skills and interests
To become a market research executive, you would need:
- excellent numeracy skills
- good IT and specialist software skills
- and understanding of statistical data
- report writing skills
- accuracy and attention to detail.
Working hours and conditions
As a market research executive you would usually work a standard number of hours per week. Depending on the type of research you do, you may work standard office hours or you may work evenings and weekends seeing clients and moderating focus groups.
The majority of market researcher executives are employed by marketing or market research agencies that carry out projects for different companies and industries.You would usually be office based with some travel to clients or when moderating focus groups.
How to become an Market Research Executive?
Entry Level Education
You would become a market researcher by completing a degree in business, management or commerce with a major in marketing or market research. A degree in other relevant subjects such as statistics, sociology or economics may also be appropriate. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics are appropriate subjects to study prior to university.
Graduates of marketing courses may qualify for membership of the Australian Marketing Institute or Australian Market and Social Research Society.
Employment of market research executives is projected to grow much faster than the average for all occupations.
Employment growth will be driven by an increased use of data and market research across all industries, to understand the needs and wants of customers, and to measure the effectiveness of marketing and business strategies.