Sales, Marketing and Communications
Marketing managers develop marketing campaigns to promote products, services or ideas.
What does a Marketing Manager do?
Marketing managers develop marketing campaigns to promote products, services or ideas. Marketing managers may also be know as marketing officer, marketing executive or product manager.
As a marketing manager, you would:
- plan marketing campaigns
- explore customer opinions and gaps in the market
- control the budget for a marketing campaign
- organise market research, including focus group meetings
- measure the effectiveness of campaigns by collecting and analysing data
- report on the effectiveness of campaigns to management and advertising agencies
- look at competitors' marketing strategies
- maintain and update customer databases
- organise events or product exhibitions
- meet with potential sponsors and secure sponsorship
- agree on the placement of advertisements in hardcopy or online media, TV or radio
- manage campaign websites and social media like Twitter and Facebook.
Key skills and interests
To become a marketing manager, you would need:
- excellent spoken and written communication skills
- a high level of creative ability
- good organisational and planning skills
- business awareness
- initiative, drive and motivation
- the ability to work under pressure
- good teamwork skills
- a high level of IT literacy.
Working hours and conditions
In a full-time role, you would normally work standard business hours, Monday to Friday. Hours could be more irregular at busy times such as the run-up to a campaign launch. .
You would normally work in an office. You may also travel to meet clients and attend networking events, conferences, trade fairs and exhibitions, and product launches.
How to become an Marketing Manager?
Entry Level Education
To become a marketing officer you usually have to complete at least a VET qualification in marketing.
Most marketing managers, however, would now have a degree in an area such as business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and maths would be appropriate subjects to study prior to university.
Graduates of marketing courses may qualify for membership of the Australian Marketing Institute or Australian Market and Social Research Society.
Employment of marketing managers is projected to grow.
Marketing campaigns are expected to continue being essential as organisations seek to maintain and expand their market share. Marketing managers will be needed to plan and direct marketing and marketing campaigns, particularly in relation to the introduction of new products. Marketing managers with online marketing skills are expected to experience the best job prospects.