Business Management

Business Manager or Agent

Agents or business managers represent and promote artists, performers, and professional athletes in negotiations with employers.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does a Business Manager or Agent do?

Agents or business managers represent and promote artists, performers, and professional athletes in negotiations with current or prospective partners or employers. They handle contracts, tours and other business matters for clients.


Work activities

Agents or business managers:

  • collect fees, commissions, or other payments, according to contract terms
  • discuss strategies with clients for their careers, and explain actions taken on their behalf
  • develop networks of individuals and organisations, and use these contacts to ensure client success
  • book promotional media slots or performances for clients
  • negotiate with managers, promoters, or media companies regarding clients' contractual rights and obligations
  • follow industry trends and deals.

Key skills and interests

To become a business manager or agent, you would need:

  • exceptional communication abilities
  • strong negotiation skills
  • financial management capability
  • organisational and time management skills
  • thorough familiarity with, and an interest in, the sports or form of arts for whichyou represent clients.

Working hours and conditions

Working Hours

Your working week may vary. You might generally work standard office hours although you may often need to be flexible, for example to attend performances or speak to contacts in other time zones.


You would be office-based, but would often need to travel to meetings and events. If you represented major clients you could travel internationally. The work can be stressful, as there is strong competition to win and keep the best clients.

You might work in a management agency, or be self-employed, with your own clients in your area of expertise.


How to become an Business Manager or Agent?

Entry Level Education

A bachelor's degree with a concentration in business, accounting or sports administration usually is a basic requirement to start a job as a business manager or agent. Often, a master's degree or extensive experience is preferred.

Sports agents also often have a professional sporting background. A number of sports in Australia require players’ agents to be accredited and registered. This may involve undertaking an exam and supplying your professional credentials to the registration body.


Job outlook

  • 1 2 3 4 5

Sport is becoming more professional and business-focussed, and it is a fiercely competitive field. Professional athletes often need managers or sports agents to help them manage their sporting career.

Professional athletes do not often have the time or expertise to negotiate the business and management side of sports contracts and deals. This means that to achieve their goals and ambitions, professional athletes usually need managers or sports agents to help them on their career path.

Actors, musicians and bands often appoint agents or managers to act on their behalf. Visual artists often have a dealer who represents them.


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