Media / Digital Media

Interactive Media Manager

Interactive media managers use various forms of interactive and online technology to market their products or services to customers.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does an Interactive Media Manager do?

Interactive media managers use various forms of interactive and online technology to market their products or services to customers. Interactive media managers are also known as digital marketing managers.


Work activities

As an interactive media manager, you would:

  • propose different ways of interacting with consumers and involving them in the branding of a product
  • commission videos to use in marketing or online marketing
  • design concepts for, and commission development of, online polls or games
  • help to devise advertising campaigns for websites or social media
  • create blogs, posts, photos or comments that will showcase your brand to users
  • monitor the effectiveness of interactive marketing campaigns
  • meet projected response rates from consumers
  • develop plans for increasing social media exposure
  • keep up-to-date with digital marketing trends
  • manage budgets and other digital marketing staff
  • work closely with social media managers.

Key skills and interests

To become an interactive media manager, you would need:

  • excellent spoken and written communication skills
  • creativity and marketing flair
  • strong organisational and planning skills
  • good teamwork skills
  • an interest in and knowledge of digital marketing trends.

Working hours and conditions

Working Hours

In a full-time role, you would usually work a standard number of hours, Monday to Friday. You may be required to work evenings and weekends when working on a campaign or to a strict deadline.


You could work as an employee for an organisation's marketing department, or you may work for a digital advertising agency, and work with a number of clients.

You would normally work in an office. You may also travel to meet clients and to attend conferences, industry and networking events.


How to become an Interactive Media Manager?

Entry Level Education

To become an interactive media manager, you should have a degree in marketing or digital marketing, or in business, communications or commerce with a major in marketing. To get into these courses you usually need to gain your senior secondary school certificate or equivalent. English and mathematics would be appropriate subjects to study prior to university.

Students and graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.


Job outlook

  • 1 2 3 4 5

Employment of interactive media managers is projected to grow about as fast as the average for all occupations.

Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market. The growth of online marketing, and the greater emphasis on targeting customers through the use of SEO / websites, social media, live chats or online games, will mean continuing opportunities for interactive and digital marketing managers.


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