Retail & Consumer Products

Beauty Consultant

Beauty consultants help customers choose the right beauty products. They also help customers make the most of their appearance.

  • Entry-level education

    Junior secondary school certificate or equivalent

  • Job outlook

    1 2 3 4 5

What does a Beauty Consultant do?

As a beauty consultant, you would help customers choose the right beauty products. You would also help customers make the most of their appearance. Beauty consultants are also called cosmeticians.


Work activities

Most beauty consultants work in department or specialty stores, but they are often employed directly by a cosmetics company and sell only that company’s products. Department stores have several cosmetics counters, each for a different cosmetics company.

Some work from home as self-employed beauty consultants and sell directly to customers, usually by demonstrating and selling products on a ‘party plan’ basis. You could also work for a company on a self-employed basis, demonstrating products in customers' own homes and selling directly to them.

Your day-to-day tasks would typically include:

  • spending time with customers, giving them individual advice to help them choose products
  • understanding and recommending products which will suit the customer’s lifestyle, skin type, face shape, colouring and age
  • meeting your sales target, which would be linked with financial rewards added to the base salary
  • keeping up to date with new products and product promotions
  • giving customers a facial or a ‘make over’ - this is often a central part of the work for self-employed beauty consultants working from home
  • monitoring stock levels and sales, and re-ordering when necessary, usually using a computer
  • wrapping purchases and taking cash, cheques or credit cards as payment.

Key skills and interests

To become a beauty consultant, you would need:

  • an outgoing personality and friendly manner
  • clear spoken communication skills
  • sales skills
  • customer service skills
  • the ability to use cosmetics to good effect as part of your own beauty routine
  • the ability to work in a small team and get on well with colleagues.

Working hours and conditions

Working Hours

Full-time retail beauty consultants generally work standard weekly hours and do some weekend and evening work. There are opportunities for part-time work and flexible hours.

Self-employed beauty consultants often work during the evenings.


Store-based beauty consultants work in large stores, which are busy, clean and well lit. They are based at a counter area and spend most of their time standing up to serve and advise customers. There is some lifting and bending and they may have to carry stock from the stockroom.

Some retail sales assistants work on a commission basis, which means that they are paid for each product, or number of products, that they sell.

Self-employed beauty consultants work independently.

You would wear a company uniform, such as a suit or a white coat. You would also use and wear the cosmetics you are selling and promoting.


How to become an Beauty Consultant?

Entry Level Education

You can become a beauty consultant without formal qualifications. You would receive some training on the job. Your employment prospects may be improved if you have qualifications. You can become a beauty consultant through a VET qualification in beauty therapy.

You can also become a beauty consultant through a traineeship in Retail Services or Retail Operations. Entry requirements may vary, but employers generally require junior secondary school certificate or equivalent.


Job outlook

  • 1 2 3 4 5

Overall employment of beauty consultants is projected to grow about as fast as the average for all occupations.

Sales of cosmetics products are increasing as people spend more time on personal grooming, a trend that is expected to continue, and to lead for opportunities for beauty consultants.


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