Information & Communication Technology

Web Content Manager

A web content manager coordinates, creates and edits content for websites and web-based applications.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does a Web Content Manager do?

A web content manager coordinates, creates and edits content for websites and web-based applications. They work closely with project teams, editors, developers and designers make sure site content caters to the needs of the target audience.


Work activities

As a web content manager, you would:

  • meeting with editing, marketing and design teams to plan and develop site content, style and appearance
  • manage the end-to-end content production and copywriting for a site
  • ensure content is consistent with company branding and corporate policies
  • ensure content is consistent across all platforms and company domains
  • use web content management systems to analyse website usage statistics
  • set permissions for site users
  • promoting information about the website to target customers and partners
  • carrying out quality assurance checks on content
  • deal with legal issues, such as copyright and data protection
  • work on content for public websites, internal company websites, or intranet pages.

Key skills and interests

To become a web content manager, you would need:

  • good organisational skills and the ability to meet deadlines
  • an understanding of legal issues, such as online copyright
  • financial management and negotiating skills
  • confident presentation skills
  • the ability to build relationships with clients and partners
  • good teamworking skills.

Working hours and conditions

Working Hours

As a web content manager you would usually work a standard number of hours per week, Monday to Friday. Some evening and/or weekend work may be needed to meet deadlines. If you are self-employed, you would work the hours necessary to complete projects.


Most of your work would be office based at a computer. There may be some out-of-office duties, for example attending meetings with clients or partners.


How to become an Web Content Manager?

Entry Level Education

There are a number of paths to becoming a web content manager. You may be able to gain a role with a degree in journalism, marketing or IT, or you might move into a web content role after gaining experience in another area of a business.

Whatever your background, you would normally need experience in writing content or published material in some form, although not necessarily online.

Knowledge of web design, desktop publishing and photo editing software would broaden your options, as many jobs combine content management with writing or web design.


Job outlook

  • 1 2 3 4 5

Employment of web content managers is projected to grow much faster than the average for all occupations.

Almost all organisations require website content development work at some point. Demand will be driven by the growing popularity of mobile devices and ecommerce, and the need to maintain and upgrade websites and web-based applications.


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