Retail & Consumer Products
Visual merchandisers create in-store product displays and store layouts, and dress the windows of retail businesses, to attract customers.
What does a Visual Merchandiser do?
Visual merchandisers create in-store product displays and store layouts, and dress the windows of retail businesses, to attract customers. Visual merchandisers may also be known as window dressers.
As a visual merchandiser, you would:
- develop designs for floor layouts and product displays
- conduct research on lifestyle choices and buying habits of your target customer market
- work with sales, retail merchandising and retail store managers to determine sales strategies
- identify and source props, fabrics, hardware and lighting
- work within your designated budget
- maximise the available space for displays by planning in-store traffic flows
- communicate visual guidelines including layout principles, visual dressings and signage to all branch stores
- coach branch staff on guidelines and in the execution of visual concepts
- assemble or dismantle visual displays in windows or in-store
- maintain awareness of competitors' visual merchandising concepts
- work with graphic designers to create visual layouts for websites and online or in-store catalogues.
Key skills and interests
To become a visual merchandiser, you would need:
- a good eye for design, colour and style
- a high level of attention to detail
- creative flair and design skills
- practical skills
- the ability to work to deadlines
- good communication skills
- the ability to ask for and receive constructive feedback
- stamina and energy
- technical drawing skills and computer-aided design (CAD) skills.
Working hours and conditions
As a retail merchandiser, you would work a standard number of hours per week. Overtime may be necessary during busy periods.
You would be based in an office, either at head office or in a retail store. You would spend time at stores and with suppliers, both locally and nationally.
How to become an Visual Merchandiser?
Entry Level Education
No formal qualifications are required to become a visual merchandiser. However, it is likely you would need retail experience, and some post-school qualifications qualifications. Your employment prospects may be improved if you have a VET qualification in visual merchandising, retail operations, interior design or fashion design. Applicants may be required to submit a portfolio of artwork.
Employment of visual merchadisers is projected to grow, but somewhat slower than the average for all occupations.
Retail sales are increasingly being impacted by internet sales direct to the customer, rather than through retail stores. Visual merchandisers will be needed to try to attract customers to retail stores, rather than to buy goods online. Visual merchandisers will also be needed to make websites and online catalogues attractive to prospective buyers as the growth in online shopping continues.