Advertising & Arts

Copywriter

Copywriters write advertising copy for use by publications, broadcast or online media to promote the sale of goods and services.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does a Copywriter do?

Copywriters write advertising copy for use by publications, broadcast or online media to promote the sale of goods and services.

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Work activities

As a copywriter, you would:

  • attend a briefing from the client to understand the message that is to be conveyed
  • work with art director or account executives to create ideas that fit the brief
  • present ideas to the account team
  • assist in presenting ideas to the client
  • write in clear and persuasive words
  • proofread copy to check spelling, grammar and facts
  • adjust the copy as appropriate for audiences across digital, social, mobile and print media
  • work with photographers, designers, production companies and printers.
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Key skills and interests

To become a copywriter, you would need:

  • creativity and imagination
  • excellent writing skills, with the ability to express a message clearly and persuasively
  • good grammar, spelling and punctuation
  • excellent communication and teamwork skills
  • accuracy and attention to detail
  • the ability to work under pressure and to strict deadlines.
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Working hours and conditions

Working Hours

Copywriters work for advertising agencies, or as self-employed individuals in contract or project roles. If you work in an office, you would usually work standard hours, Monday to Friday. In contract or project roles, your days could be longer if you have deadlines to meet.

Conditions

You may need to travel to meet clients or visit studios or locations where advertisements are being made.

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How to become an Copywriter?

Entry Level Education

You can work as a copywriter without formal qualifications; however, the majority of gain a university degree before entering the profession.

Degree courses in advertising, marketing, communications, media studies, professional and creative writing, journalism or English. To get into these courses you usually need to gain your senior secondary school certificate or equivalent.

You may also be required to provide a portfolio of creative work to demonstrate your creative ability.

The Australasian Writers and Art Directors Association (AWARD) runs a 3 month course each year that is well respected within the copywriting industry.

awardonline.com

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Job outlook

  • 1 2 3 4 5

Overall employment of copywriters is projected to grow about as fast as the average for all occupations.

Copywriters are employed across a range of media industries such as film and television or advertising firms, as well as Government departments, retail businesses or real estate agencies and the manufacturing industry. Often roles are contract or copywriters work as freelancers. 

Competition for entry-level positions is very strong.

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