Sales, Marketing and Communications

Sales Manager

Sales managers head the sales team in a business, and set sales targets and strategies.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does a Sales Manager do?

Sales managers head the sales team in a business, and set sales targets and strategies.


Work activities

As a sales manager, you would:

  • recruit and train sales team members
  • assign areas or particular products to sales team members (reps)
  • develop a sales plan and appropriate sales targets
  • manage your team and help them reach their targets
  • mentor team members
  • gather and analyse sales data
  • follow market trends and research
  • deal with major clients personally
  • report sales figures to managers
  • manage any performance issues with sales team members.

Key skills and interests

To become a sales manager, you would need:

  • good commercial skills
  • leadership skills
  • the ability to motivate and inspire team members
  • the ability to mentor people
  • good listening skills
  • excellent verbal communication skills
  • persuasiveness and negotiation skills
  • good initiative
  • a high level of numeracy
  • to enjoy having contact with people.

Working hours and conditions

Working Hours

You would usually work standard business hours, Monday to Friday. Sales managers may work weekends, and sometimes evenings, depending on the business you work for.


As a sales manager you would work in an office and spend much of your time in meetings.

You may need to travel to visit your sales team. Depending on the location of your team this may require local, national or international travel. You may also be required to attend conferences or trade shows.

A current drivers' licence may be required for some roles.


How to become an Sales Manager?

Entry Level Education

To become a sales manager, you will usually need to have completed a bachelor’s degree in a relevant subject such as business administration, marketing or commerce, and have strong experience as a successful sales rep.

You may also become a sales manager through having significant experience as a sales rep, although some businesses may require you to have formal qualifications to undertake a manager role.


Job outlook

  • 1 2 3 4 5

Employment of sales managers is projected to grow about as fast as the average for all occupations.

Employment growth of sales managers depends upon in the industry that they work within, For example, sales manager roles within the textile industry are declining whereas sales manager roles for consumer goods sold online are increasing.


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