Sales, Marketing and Communications

Sales Engineer

Sales engineers sell goods or services which require a high level of technical or engineering knowledge and understanding.

  • Entry-level education

    Bachelor’s degree

  • Job outlook

    1 2 3 4 5

What does a Sales Engineer do?

Sales engineers sell goods or services which require a high level of technical or engineering knowledge and understanding.


Work activities

As a sales engineer, you would:

  • meet new and current customers and gauge their needs
  • prepare and deliver technical presentations to existing and prospective customers
  • sell products requiring extensive technical knowledge for installation and support
  • develop and modify product configurations to fit customers' needs
  • clearly explain technical specifications to customers
  • demonstrate products or equipment
  • negotiate prices, contracts and payments
  • record and detail orders
  • organise and provide after-sales service and support
  • recommend improved materials or services to customers, showing how changes will lower costs or increase production
  • monitor competitors' products and services
  • meet sales targets.

Key skills and interests

To become a sales engineer, you would need:

  • extensive technical knowledge
  • good communication skills
  • enthusiasm, initiative and confidence
  • persuasiveness and good negotiation skills
  • ambition to reach sales targets
  • good teamwork skills
  • good time management skills.

Working hours and conditions

Working Hours

In a full-time role, you would usually work a standard number of hours per week. Depending on the needs of your customers, you may need to work evenings or weekends to accommodate them.


You would spend a lot of your time travelling around your sales area. This may mean local, national or even international travel. When you are not on the road, you may be based in a sales office or you could work from home.


How to become an Sales Engineer?

Entry Level Education

To become a sales engineer, you would typically need a bachelor’s degree in engineering or a related field. However, you may become a sales engineer without a degree, but with extensive sales experience as well as technical experience of the equipment or service you are selling.

Entry into a degree courses in engineering would usually require a senior secondary school certificate or equivalent. English, maths and physics would be appropriate subjects to study prior to university.


Job outlook

  • 1 2 3 4 5

Employment of sales engineers is projected to grow about as fast as the average for all occupations.

As a wider range of technologically sophisticated products comes on the market, sales engineers will be in demand to sell these products and services related to these products.


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