Advertising & Arts
Advertising copywriters write advertising copy for use by publications, broadcast or online media to promote the sale of goods and services.
Senior secondary school certificate or equivalent
What does an Advertising Copywriter do?
Advertising copywriters write advertising copy for use by publications or broadcast or online media to promote the sale of goods and services.
As a copywriter, you would:
- attend a briefing from the client to understand the message that is to be conveyed
- work with the art director to create ideas that fit the brief
- present ideas to the agency’s creative director and account team
- assist in presenting ideas to the client
- write clear and persuasive words
- make sure that ads meet codes of advertising practice
- proofread copy to check spelling, grammar and facts
- adjust the copy as appropriate for audiences across digital, social, mobile and print media
- work with photographers, designers, production companies and printers.
Key skills and interests
To become an advertising copywriter, you would need:
- creativity and imagination
- excellent writing skills, with the ability to express a message clearly and persuasively
- good grammar, spelling and punctuation
- excellent communication and teamwork skills
- accuracy and attention to detail
- the ability to work under pressure and to strict deadlines.
Working hours and conditions
Copywriters may work for advertising agencies, or as self-employed individuals in contract or project roles. If you work in an office, you would usually work standard hours, Monday to Friday. In contract or project roles, your days could be longer if you have deadlines to meet.
You may also occasionally need to travel to meet clients or visit studios or locations where advertisements are being made.
How to become an Advertising Copywriter?
Entry Level Education
You can work as a copywriter without formal qualifications; however, the majority of copywriters now gain a university degree before entering the profession.
Your employment prospects may be improved if you have qualifications, such as a VET qualification in advertising, marketing or professional writing and editing.
You can also become a copywriter by studying advertising, marketing, communications, media studies, professional and creative writing, journalism or English at university. To get into these courses you usually need to gain your senior secondary school certificate or equivalent.
For some roles there may be no formal education requirements, but often copywriters are required to provide a portfolio of creative work to showcase their skills.
The Australasian Writers and Art Directors Association (AWARD) runs a 3 month course each year that is well respected within the advertising industry.
Employment of advertising copywriters is projected to show little or no change.
Media companies will continue to rely on advertising revenue for profitability, driving growth in the advertising industry as a whole. Employment growth will largely follow broader industry trends. For example, although newspaper print advertising is expected to decline, some of this decline may be offset by the sale of ad space on news websites. Therefore, although employment of advertising copywriters is projected to decline in newspaper publishing, it is not projected to decline as fast as other occupations in that industry.
An increasing amount of advertising is expected to be concentrated in digital media, including digital ads intended for mobile phones, tablet computers, and digital radio stations. Digital advertising may be done largely through a software application or search engine program. Therefore, an increase in digital advertising expenditure will not necessarily result in increased demand for advertising copywriters.