Advertising & Arts
Advertising Account Executive
Advertising account executives develop, manage and monitor advertising campaigns to make sure they are effective.
What does an Advertising Account Executive do?
Advertising account executives develop, manage and monitor advertising campaigns to make sure they are effective and reach the correct audience.
As an advertising account executive, you would:
- meet clients to discuss their advertising needs
- work with account planners to come up with a campaign that meets the client's needs and budget
- present campaign ideas and costs to clients
- brief the creative team that produces the words and artwork
- solve problems and making sure that deadlines are met
- manage the budget for each advertising campaign
- work with different media including digital media, social media, mobile marketing, printed media.
- try to win new business for the agency.
Key skills and interests
To become an advertising account executive, you would need:
- creativity and imagination
- good spoken and written communication skills
- strong presentation and negotiation skills
- confidence, tact and a persuasive manner
- good organisational and time management skills
- good people skills
- the ability to lead and motivate a team.
Working hours and conditions
You would usually work fulltime, Monday to Friday. You might need to work longer hours when you have deadlines to meet.
You would be based at an office but may also travel to meet clients.
How to become an Advertising Account Executive?
Entry Level Education
To become an advertising account executive you generally need a degree with a major in advertising or marketing and some relevant work experience. English and mathematics would be appropriate subjects to study prior to university.
For those working within the advertising industry, the Communications Council offers various short courses and certificates, which may provide options for career pathways and progression.
Employment of advertising account executives is projected to show little or no change.
Media companies will continue to rely on advertising revenue for profitability, driving growth in the advertising industry as a whole. Employment growth will largely follow broader industry trends. For example, although newspaper print advertising is expected to decline, some of this decline may be offset by the sale of ad space on news websites. Therefore, although employment of advertising account executives is projected to decline in newspaper publishing, it is not projected to decline as fast as other occupations in that industry.
An increasing amount of advertising is expected to be concentrated in digital media, including digital ads intended for mobile phones, tablet computers, and digital radio stations. Digital advertising may be done largely through a software application or search engine program. Therefore, an increase in digital advertising expenditure will not necessarily result in increased demand for advertising account executives.