Advertising & Arts

Advertising and Promotions Manager

Advertising and promotions managers plan programs to generate interest in a product or service.

  • Entry-level education

    Bachelor’s degree

    VET qualification

  • Job outlook

    1 2 3 4 5

What does an Advertising and Promotions Manager do?

Advertising and promotions managers plan programs to generate interest in a product or service.


Work activities

As an advertising & promotions manager, you might:

  • design and map out advertising and promotional materials to boost sales of products or services, working with customers, company management, and sales and advertising specialists
  • research, gather and organise data to plan advertising campaigns
  • meet with clients to give marketing or technical advice and updates
  • manage the campaign and motivate the team to get the best possible results
  • work out project costs and make sure that everything stays within budget
  • inspect layouts and advertising copy and edit promotional material for adherence to specifications
  • work with other team members on topics such as contracts, selection of advertising media, or product to be advertised.

Key skills and interests

To become an advertising and promotions manager, you would need:

  • good spoken and written communication skills
  • creativity and problem-solving skills
  • good organisational skills and attention to detail
  • the ability to work well as part of a team
  • drive, motivation and enthusiasm
  • the ability to meet deadlines and work under pressure
  • confidence and persuasiveness, for 'selling' your ideas
  • budget awareness and good business sense.

Working hours and conditions

Working Hours

Most advertising, promotions, and marketing managers work full time.


You could work for an advertising agency, or in the marketing / promotions areas of large companies or government departments.


How to become an Advertising and Promotions Manager?

Entry Level Education

To become an advertising & promotions manager, you usually have to complete a VET qualification in marketing. Entry to this occupation may be improved if you have a degree in business, communications or commerce with a major in marketing.

You can move into promotion from a range of different backgrounds. Previous experience in sales, marketing, advertising or customer service are all useful.

Students and graduates of marketing degrees may be eligible for membership of the Australian Marketing Institute or the Australian Market and Social Research Society.


Job outlook

  • 1 2 3 4 5

Advertising, promotional, and marketing campaigns will continue to be essential for organisations as they look to maintain and expand their share of the market.

The continued rise of electronic media will result in decreasing demand for print newspapers. However, advertising and promotions managers are expected to see employment growth in other areas, such as planning digital advertisements, as consumers increasingly spend more time online.

Advertising and promotions managers will also be needed to manage digital media campaigns, which often target customers through the use of websites, social media, or live chat.


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