Advertising & Arts
Advertising Sales Agent
Advertising sales agents sell advertising space to businesses and individuals.
Senior secondary school certificate or equivalent
What does an Advertising Sales Agent do?
Advertising sales agents sell advertising space to businesses and individuals. They contact potential clients, make sales presentations, and maintain client accounts.
As an advertising sales agent, you would:
- maintain existing accounts and develop new accounts
- explain to potential customers how different types of advertising will help promote their products or services effectively
- provide clients with estimated costings for the advertising campaign
- complete all administration related to accounts
- prepare and deliver sales presentations to potential and existing clients to increase existing advertising and suggest new advertising opportunities.
Key skills and interests
To become an advertising sales agent, you would need:
- good spoken and written communication skills
- creativity and problem-solving skills
- good organisational skills and attention to detail
- the ability to work well as part of a team
- drive, motivation and enthusiasm
- the ability to meet deadlines and work under pressure
- confidence and persuasiveness, for 'selling' your ideas
- budget awareness and good business sense.
Working hours and conditions
Most advertising sales agents work full time. They frequently work irregular hours, including on weekends.
Advertising sales agents work under pressure to meet sales quotas. They work in a range of industries, including advertising agencies, radio, television, and in online / digital areas.
How to become an Advertising Sales Agent?
Entry Level Education
You can work as a sales agent without formal qualifications. You would get some on-the-job training. You should at least have completed your senior secondary school certificate or equivalent.
As the advertising industry is very competitive, your ability to gain a role may be improved if you have relevant sales qualifications. For example, you may have completed a relevant VET qualification in sales.
The Communications Council offers various short courses and certificates for people working in the advertising industry, which may assist with industry progression. See their website for details.
Employment growth of advertising sales agents will largely follow trends in the advertising industry generally. For example, although newspaper print advertising is expected to decline, some of this decline will be offset by the sale of ad space on websites.
Media companies will continue to rely on advertising revenue for profitability, driving growth in the advertising industry as a whole.
However, an increasing amount of advertising is expected to be concentrated in digital media, including digital ads intended for mobile phones, tablet-style computers, and digital radio stations. Digital advertising may be done without an advertising sales agent. Therefore, an increase in digital advertising expenditure will not necessarily result in increased demand for advertising sales agents.